Keune have been making hair products since 1922 when it was first established as a brand by certified chemist Jan Keune in Amsterdam. First concentrating his efforts on perms, Keune were the very first manufacturers of perm solutions in Europe.

You can now find keune in over 80 countries, but they are still a family run business and incredibly proud to be a tight-knit group of real people that love re-energising the professional haircare industry. Keune’s official slogan is ‘Your best you’ and that is their objective, to bring this out in everyone that is involved with their brand, be it salon owners, stylist or a salon’s client.

Keune has come a long way since its inception and has formulated every product to be gentle and kind to hair, whilst allowing them to creating the most incredible results. Each colour, lightening powder and developer performs to perfection without compromising hair health. Silk proteins work to protect the scalp and keep hair looking and feeling amazing.

To bring out the best in clients’ hair Keune developed their Care line of shampoo, conditioners and treatments, all designed to tackle a great variety of hair concerns, featuring essential minerals and scientific formulas to optimise hair and scalp health.

Last year saw the launch of their ‘Distilled for men’ 1922 by J. M. Keune – timeless grooming staples to suit every gent. This stylish collection would make an incredible edition to any salon or barber shop.

Keune is also ethically minded and has a complete range of vegan colour, care and styling products. So Pure has been thoughtfully made to make hair look good and feel great, enriched with plant extracts and essential oils the formulas are incredibly indulgent and are created without the use of sulfates, parabens or ammonia.