American Crew Products

American Crew is the Official Supplier to Men of quality grooming products that provide the ultimate usage experience and enhance their personal image. American Crew are committed to providing stylists with the knowledge and the tools to grow their men’s services and product sales.

In 1994, barber, stylist and educator David Raccuglia started a revolution in the salon business when he launched an innovative line of products, specifically for men.

“At American Crew, we encourage your passion and growth by providing you a line that speaks to men like no other. Combining products and education that are solely focused on men, we give you the tools to drive your men’s business further. We invite you to join us on a journey of exploration, individual expression and learning that will define the ever-evolving American Crew man and hot to make him your client.”

American Crew products provide the ultimate usage experience and enhance a man’s personal image, we offer 35 different grooming products, in 4 distinct subcategories:

Classic – From specialty shampoos and conditioners to a wide variety of styling and body care products, this is the essential line that has it all.

Citrus Mint – A full line-up of shampoo, conditioner, styling products and body care, these products incorporate natural oils and a fresh scent that appeals to men, as well as the women who are often buying products for them.

Tea Tree – A focused line-up of shampoo, conditioner, styling products and body care, American Crew Tea Tree harnesses the healing power of Tea Tree into a range of products well-suited for diverse hair and skin types.

Shave – Building upon their brand recognition as the leader in men’s grooming and the loyalty of American Crew users, their shave line-up consists of four products that offer a man a simple shaving regime.

Our American Crew Products